hospitality technology Sales and marketing consulting


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Sales Coaching Skills Training

As Vice President of Sales & Marketing, trained the sales team at ZDirect on all aspects of successfully selling the eMarketing and eCRM solution.

Channel/Indirect Sales

Built a reseller network and partner network  

​Sales & Marketing Strategies

Facilitated branding for ZDirect and took them from a company that was not known to a leader in their niche market. 

LinkedIn profile

Start Ups

Helped startup companies enter the hospitality space

"I had the pleasure of working with Caren at ZDirect. She has years of hospitality experience and understands how to take technology and transform it into sales. Caren was directly responsible for training me on our systems and training me on how to present the solution. I consider myself lucky to have had her as a boss and I'm thankful for her guidance and leadership.",Adam Fractenberg
Director of Sales, CRM Travelclick (ZDirect)

For more detail on hospitality experience, visit LinkedIn at: 

Major/Strategic Accounts

Assisted companies either set up a major account structure or ameliorate their existing structure

European Sales

Helped companies enter the European market